Exhibition identity for the Kunsthal
For the presentation of the ING Talent Award finalists at the Kunsthal Rotterdam I created the visual identity that was applied to the walls and guiding texts. The ING Talent Award offers emerging, talented photographers in Europe a platform for showing their own work to an international audience.
The theme of the exhibition was ‘Resilience, a personal story’, which could be interpreted as staying strong in uncertain times. I translated this into typography and form by working with fonts that play with balance. As a guideline for colours and shapes, I looked at the work of Andrea Grützner—one of the previous winners. With the shapes I made an abstract spatial design with lines that refers to a staircase—and the colours reflect the positive character of resilience.
Photos by Jeannette Slütter